Welcome, I’m Abdul
A product designer who takes dense, complicated things and makes them scannable.
Toronto / Oakville, ON
Case studies
7-Page Hub, Loyalty & Rewards, Design Systems
A seven-page hub built to do two things: get people to apply for an RBC credit card, and get them to link it to a partner. I designed every page end to end, plus the template the next phase builds from.
Business Banking, Website Redesign, Financial Services
A dense, outdated set of business credit card pages, redesigned around the decision a business owner is actually trying to make.
Booking Flow, Website Redesign, Usability Testing
A two-round usability redesign of WestJet's flight search and checkout, built for people who book once or twice a year.
Product Design, Trust and Safety, Mobile
A roommate-matching app that turns the uncertainty of searching into clarity, using compatibility scoring, real reviews, and verification.
Dashboard, Interaction Design, Design System
Redesigning pyRTC, an open-source astronomy real-time controller, into a unified dashboard a junior researcher can run on day one.
Fintech, Feature Design, Survey Research, Trust and Safety
A personality assessment feature for a peer-to-peer lending startup, designed to give lenders insight into borrowers that financial history alone does not carry.
About
I'm a product designer who thinks like an architect. After studying architecture, I now design digital products, bringing a structural mindset to interfaces, where every decision serves both form and function.
My background gives me an unusual lens: I approach screens the way I once approached space, considering how people move through a product, where their attention lands, and what makes an experience feel effortless.
Experience
Sep 2026 – Present
Rocket Innovation Studio
Currently in progress :)
Jan 2026 – Sep 2026
RBC Royal Bank of Canada
Designed high-traffic public pages across RBC.com for 5M+ monthly visitors, led end-to-end design of a 10-page Partnership Hub, and shipped an award-winning rewards page that grew organic Share of Voice by 12%.
Jan 2025 – Aug 2025
Passafund
Led the design of Passafund's loan application and personality assessment features, improving usability and engagement. Developed a streamlined user flow that reduced completion time and enhanced user retention within the first six months.
May 2024 – Aug 2024
Cita Marketplace
Redesigned the platform to improve navigation and buyer-seller interactions. Introduced intuitive layout changes and refined visual hierarchy, resulting in faster user task completion and increased engagement across key features.
Figma
Photoshop
Illustrator
Jira
Mural
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2024 – 2026
University of Toronto
Advanced UX research methods, interaction design, information architecture, and design leadership, focusing on creating human-centered digital experiences.
2020 – 2024
University of Toronto
Studied architectural design, spatial thinking, and human-centered environments, developing a strong foundation in problem-solving and user experience.
References
Abdul has a strong ability to bring together creativity, UX, business objectives, and customer-centric thinking. He translated a complex, information-heavy microsite into a clear, intuitive, and visually engaging experience, always considering how customers would navigate and interact with the content. He was highly collaborative, receptive to feedback, and a pleasure to work with. I would gladly work with Abdul again and highly recommend him.
Abdul is a talented and dependable designer who learns quickly, embraces feedback, and consistently goes above and beyond. He played a key role in leading a large-scale site design from concept to completion, collaborating effectively with partners throughout the process. His initiative, reliability, and strong design skills made him a valuable member of the team.
Abdul is a bright and thoughtful designer who is genuinely easy to work with. He stays on top of his work, takes ownership, and is comfortable working independently with stakeholders. What stood out to me most was his critical thinking. He asks the right questions and isn't afraid to suggest a better design solution when he sees an opportunity. It was a great experience working with him, and I'd happily recommend him to any team.